Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of how to make London a better place, starting with behaviour on public transport.
The site features:
- live discussion pages where Londoners can join or begin a their own debate; - the facility to create personal campaigns around their own pledges - ‘I’ll keep my feet off the seats’ or ‘not shout in to my mobile on the bus’; - See where discussions are taking place across the capital; - vote and have their say on particular issues; - shop on-line to buy T-shirts with your own campaign pledge.
It’s interesting to see that the approach has the support of groups across the age spectrum.
Esther Thompson, Head of Training London Youth said: ‘London Youth wholeheartedly supports Together for London. The social networking site is a forum which allows young people to make their voices heard on issues relating to considerate behaviour on public transport’.
Samantha Mauger, Chief Executive of Age Concern London, said:
‘…the internet offers many older people the opportunity to get connected. The launch of Transport for London's social networking site “Together for London” will give passengers of all ages one way of voicing their experiences of how inconsiderate behaviour has affected their journeys in London without fear of consequences’.
This is yet another example of organisations’, both private and public sector, use of Social Media Marketing to influence behaviour.
http://www.juicedigital.co.uk/
Juice Digital is a leading exponent of Social Media Marketing
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of how to make London a better place, starting with behaviour on public transport.
The site features:
- live discussion pages where Londoners can join or begin a their own debate; - the facility to create personal campaigns around their own pledges - ‘I’ll keep my feet off the seats’ or ‘not shout in to my mobile on the bus’; - See where discussions are taking place across the capital; - vote and have their say on particular issues; - shop on-line to buy T-shirts with your own campaign pledge.
It’s interesting to see that the approach has the support of groups across the age spectrum.
Esther Thompson, Head of Training London Youth said: ‘London Youth wholeheartedly supports Together for London. The social networking site is a forum which allows young people to make their voices heard on issues relating to considerate behaviour on public transport’.
Samantha Mauger, Chief Executive of Age Concern London, said:
‘…the internet offers many older people the opportunity to get connected. The launch of Transport for London's social networking site “Together for London” will give passengers of all ages one way of voicing their experiences of how inconsiderate behaviour has affected their journeys in London without fear of consequences’.
This is yet another example of organisations’, both private and public sector, use of Social Media Marketing to influence behaviour.
http://www.juicedigital.co.uk/
Juice Digital is a leading exponent of Social Media Marketing
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